Inbound campaigns for X

DM your X (Twitter) followers. Put your existing audience to work.

You have already built an audience. Now start conversations with it. Xreacher lets you message your current X (Twitter) followers through a campaign, without exporting usernames or sending every DM by hand. Select My Followers, choose My current followers, and introduce the offer, resource, or service you want your audience to know about.

Start your inbound campaign See how it works

How to send DMs to your existing Twitter followers

  1. 1

    Connect the X account your audience follows

    Choose the account that owns the audience you want to reach. With multiple sending accounts, each account messages its own followers.

  2. 2

    Select My Followers → My current followers

    Add My Followers as a lead source. Choose My current followers for a one-time audience, or Both — current + new to include future followers too. No manual follower export is required.

  3. 3

    Build the campaign around one offer

    Write the opening message and any follow-up sequence. Give people a clear reason to respond, whether that is a product launch, a useful guide, a service, or an invitation to talk.

  4. 4

    Launch, review replies, and follow through

    Run the campaign using your chosen sending settings. Your unified inbox keeps replies together, while campaign analytics help you compare message performance. Take interested followers into the next conversation yourself or use the optional AI reply agent.

Your next campaign does not need a cold lead list

People follow your profile because something about your content, work, or point of view interests them. That is a different starting point from a scraped list of strangers. A follower DM campaign helps you introduce the business behind your posts and learn who wants more. It is especially useful when you have spent months building an audience but have no repeatable way to turn that audience into conversations.

  • Founders: introduce a new product or invite followers to explore a release.
  • Creators: connect followers with a course, paid community, or newsletter.
  • Coaches and consultants: find out who needs help with the problem you teach about.
  • Agencies: run audience campaigns from each client's own connected X account.

Launches, resources, and conversations your feed can miss

A launch post competes with everything else in the feed. A direct message opens a separate conversation. Use it to explain why your new offer matters, invite a question, or share a resource that makes the next step easier. You do not need a huge following to use this workflow. You need a reason for the people following you to respond.

  • Launch: introduce what is new and ask whether they want the details.
  • Resource: offer a checklist or guide connected to your usual content.
  • Discovery: ask what your audience wants help with before building your next offer.

Message current followers once, or keep the audience growing

My current followers gives your campaign a one-time audience instead of continually adding future followers. New followers does the opposite: it focuses on people who follow from then on. Both — current + new combines the two. Choose the timing that matches your offer. A general introduction can fit both groups; a time-sensitive launch is better treated as its own campaign.

Follower campaigns versus scraping another account

My Followers uses the followers of the account sending the messages. You do not enter a competitor's handle or choose an unrelated account as the source. If your goal is to find new prospects in someone else's audience, Xreacher's scraper and list-based outreach are separate workflows. Use follower campaigns when you want to work with the audience you already own on X.

What could you say?

DM examples to make your own

These are example messages, not customer conversations. Adapt the offer and topic to your business and audience.

The product launch

I just launched a tool for turning content engagement into sales conversations. Since you follow my work here, thought it might be useful. Want a quick overview?

Make the launch relevant to your audience and offer a simple next step.

The audience resource

I made a checklist covering the process I share in my posts. Happy to send you a copy if it would help?

Connect your public content to a useful resource in a private conversation.

The service introduction

I am opening a few consulting slots around the topics I cover here. Is improving your outreach something you are working on this quarter?

Use a service offer that reflects your actual availability.

Your questions, answered

Can I DM all my Twitter followers at once?

You can select your current followers as the audience for one campaign. Xreacher sends through the campaign workflow rather than delivering every DM simultaneously. Actual reach depends on account settings and whether each person can receive your message.

Do I need to download a list of my followers?

No. Select My Followers in your campaign. Xreacher uses the sending account's own audience without requiring a follower export, CSV, or manually built lead list.

What does My current followers mean?

It selects the existing follower audience for a one-time campaign source. It does not keep adding future followers. Choose Both — current + new if you want the ongoing audience too.

Can I use this to message a competitor's followers?

Not through My Followers. That source uses your sending account's own followers. Xreacher's separate scraper and list-based campaigns support sourcing prospects from other accounts.

Can I follow up and manage replies in Xreacher?

Yes. Follower audiences work inside Xreacher campaigns, where you can configure message sequences and manage conversations in the unified inbox. Optional AI reply handling is also available.

How is this different from messaging new followers?

A current-follower campaign works through an existing audience. A new-follower campaign keeps picking up future followers. They use the same My Followers source with different timing settings.

You earned the attention. Start the conversation.

Connect your X account, choose your audience, and build your first inbound campaign in Xreacher.

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